Saturday, September 25, 2010

Through this Comm11 class, I've learned so much about media as a whole. Yes, I've learned about the in's and out's of all the theories and even if every single one of them has it's own special opinions and propositions, I've come to a little conclusion of my own. Through all the blog writing and the studying, I'd like to say that I have come up with a central idea that perfectly encompasses all the theories into one singular, archaic and well-formed hypothetical statement. Though it may be shocking and mind-blowingly rebellious, I'd like the reader of this blog to give it a chance and actually think things through before bombarding this good-looking and charming blogger with expletives and hand gestures that would be illegal in some US states. So without further a do, I bring you the most eccentric and the most radical theory anyone has ever given you since Albert Einstein gave you that E=MC^2 bull...




Media is the anti-Christ.



Relax. Chill. Chillax. Let it sink in for a bit. Let it marinate for a little more, and let it cozy on down to the inner workings of your brain as I explain. The anti-Christ is described as the person (OR THING!!) to bring on the rapture, the end of the world essentially. I believe my statement to be true because Media has the utmost capacity to do so, or at least somehow be the cause of it all.
With this, I call upon another theory to support my case - the Uses and Gratifications Theory. The theory states how "people actively seek out specific media and specific content to generate specific gratifications and satisfy particular needs". These needs may extend as far as needs which are entertaining in nature, to those which have a purely informative purpose. In any case though, one can deduce how the society, as a whole, is so dependent on media as an outlet.

Back in the early 20th century, people were not so dependent on media as we are today. Most of the people didn't have easy access to it and weren't as, for lack of a better term, addicted to it. Then fast forward to 1929 when a man by the name of Philo Farnsworth laid down the foundations for what is known today as the television. With that, Farnsworth unknowingly started a revolution that extends until today. And hey, let's face it, every single one of us is part of that revolution. Society nowadays is, as previously stated, is a society that is too dependent on the media like a crack head would be dependent on his dealer. Again with the history lesson, if I were say, wanted to look up what a certain word meant, I'd have to go through some arduous tasks to actually get it done. I've have to walk down to the library, check out the Dewey Decimal System, actually look for it (imagine the stress in that!), not find it, ask a librarian for help, and finally find it after 30 minutes or so. And once I actually have it in my hands, I'd then have to look for the word instead of just pressing CTRL+F on my keyboard. Nowadays, looking up a word is as simple as going to Dictionary.com and typing down that word all in a span of 5 minutes.

Furthermore, imagine a world without Media. Society would be thrown into a perennial dark ages. News would be less-accessible, people wouldn't know how to communicate with their loved ones overseas because we've all lost the ability to snail mail a letter, and most importantly, we wouldn't be able to watch the nest episode of Glee!! Oh the humanity!! I don't know about you, but when my internet is down for a day fore example, I go into a state of withdrawal and paranoia. I log onto FireFox and click refresh over and over and over again, hoping that by some miracle, I am able to return to my online life and continue on stalking that girl I saw by JSEC on Facebook. Here, we see the importance of media to our Cognitive, Affective,Personal-Integrative, and Social-Integrative needs (I just realized now that Facebook does fulfill all 4 needs under this theory, whuuda thunk it, eh?). A world without the internet is unimaginable, but a world without the media be just hell.

And with that, I'll end this explanation on my theory with a little equation of my own. Media = anti-Christ, Anti-Christ = brings about a state of catastrophe, panic , and destruction. State of catastrophe, panic, and destruction = hell. Hell = a world without media.

Thank you. You may know award me the Nobel Peace Prize.

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